After placing an order on Amazon.com over the weekend, marketing insightfulness occurred. As I was deluged with all the product information including a Product Description, Customer Reviews, Items Frequently Bought Together, What Do Customers Buy That Viewed This Item, Customers Who Bought This Item Also Bought (A List Occurs), I had an epiphany regarding corporate transparency.
What if the same set of reviews and listings were available on each publicly held company. A review by the people that matter, the savvy investors. Imagine the social interaction that could take place regarding company information. A potential investor reads an annual report, then reviews it. Bringing to light an aspect that another potential investor might miss. There is also a spot for investors that invested in this company also purchased ……. We wouldn’t have to rely on the traditional analyst reports. We could actually get feedback from the trenches. People who bought into the company. For instance, even the thumbs up grading system could be used. (We like this company CCC.) People could retweet comments from C-level executives. The real beauty of this type of social media would be the honest interaction between potential investors and corporate communications with very few words. Just the core message transferred to the masses.
The basic fundamental of investment research — the annual report — needs to be catapulted to into up to date communication norms. It is paramount to compare strategic information obtained from these reports to make wise investment decisions. Pertinent transparent information can oftentimes only be found in an annual report.
Order your favored company’s annual report today at PublicRegister.com and PublicRegisterOnline.com – then do your fellow investors a valuable service – talk or tweet about it!
